FeaturedAccess open
Fremont County, WY
Cedar Breaks — North Pasture
WhitetailPronghorn
640 acres
Archery Sep 1 – Nov 15
Season lease · 2 rifles
$4,200/ season
Version 1.0 · 2026
The canonical HunterPass identity — colors, typography, logo usage, components, co-branding lockups, partner badges, social templates, voice, and brand approval. Built to the same system the product will be built on.
Exceptional Hunting Grounds. Private Access.
01 · Color
Burnt Umber carries the land and landowners; Basalt is the dark foundation; Signal Copper is the hunter's accent and a restrained nod to blaze orange. Weathered Sage supports guides and stewardship; Sun-Faded Gold marks the premium and the founding.
Burnt Umber
Primary heritage color. Landowners and working-land storytelling; dark brand buttons and editorial panels.
--color-umberSignal Copper
Primary action and hunter accent. Availability cues and a restrained nod to blaze orange. Use copper-deep for solid buttons that carry white text.
--color-copperSun-Faded Gold
Premium, founding, and editorial accent. Pairs with basalt text; use gold-deep when white text is required.
--color-goldWeathered Sage
Supporting neutral for outfitters, guides, stewardship, and secondary states. Use sage-deep for white-text fills.
--color-sageDeep Umber
Hover / pressed state for umber surfaces and buttons.
--color-umber-deepDeep Copper
Accessible action fill (white text passes AA), copper hover / pressed, and the focus-ring color.
--color-copper-deepBasalt
Dark foundation: primary text, navigation, premium dark surfaces.
--color-basaltDeep Basalt
Deepest dark surface — footers, immersive hero panels.
--color-basalt-deepParchment
Primary warm light surface for alternating editorial sections.
--color-parchmentLight Parchment
Raised light surface — cards, muted fills, secondary buttons.
--color-parchment-lightOff-White
Cleanest page background where parchment would feel too warm.
--color-offwhiteSoft Sage
Quiet tinted background for stewardship / guide contexts.
--color-sage-softCSS variables — one source of truth
@theme {
--color-umber: #713F2B; --color-copper: #C45F2D;
--color-basalt: #252724; --color-copper-deep: #A94D24;
--color-parchment: #E8DECE; --color-sage: #747968;
--color-offwhite: #FAF7F0; --color-gold: #C49A52;
}| Pairing | Ratio | Target | Result |
|---|---|---|---|
| Ink on Parchment | 12.18:1 | 4.5:1 · text | Pass |
| Ink on Off-White | 15.16:1 | 4.5:1 · text | Pass |
| Ink-secondary on Parchment | 6.47:1 | 4.5:1 · text | Pass |
| Ink-muted on Parchment-light | 5.61:1 | 4.5:1 · text | Pass |
| Parchment on Basalt | 11.31:1 | 4.5:1 · text | Pass |
| Parchment on Deep Basalt | 13.12:1 | 4.5:1 · text | Pass |
| White on Umber | 8.58:1 | 4.5:1 · text | Pass |
| White on Deep Umber | 11.08:1 | 4.5:1 · text | Pass |
| White on Deep Copper (button) | 5.56:1 | 4.5:1 · text | Pass |
| White on Deep Sage | 6.19:1 | 4.5:1 · text | Pass |
| White on Deep Gold | 5.03:1 | 4.5:1 · text | Pass |
| Basalt on Gold | 5.80:1 | 4.5:1 · text | Pass |
| White on Danger | 7.11:1 | 4.5:1 · text | Pass |
| Copper accent on Parchment (large) | 3.14:1 | 3.0:1 · large-text | Pass |
| Copper on Basalt (large) | 3.60:1 | 3.0:1 · large-text | Pass |
| Gold on Basalt (large) | 5.80:1 | 3.0:1 · large-text | Pass |
| Focus ring on Parchment | 4.18:1 | 3.0:1 · ui | Pass |
Do
Don't
02 · Typography
Inter Tight sets the display and wordmark; Inter carries body and interface text; IBM Plex Mono handles practical metadata — season dates, acreage, status — used sparingly.
Primary tagline
Exceptional Hunting Grounds. Private Access.
“Exceptional” and “Private” are roman; “Hunting Grounds.” and “Access.” are italic. Beneath the wordmark, the tagline aligns optically to the full wordmark width, with deliberate spacing between the four segments.
Display
Modern Hunting Heritage
H1
Access, earned and verified
H2
For landowners and hunters alike
H3
Two-sided vetting
Lead
The trusted operating platform for private-land hunting access — built for the people who work the land and the people who hunt it.
Body
Landowners set the rules, approve who comes, and are covered by insurance and clear written agreements. Hunters get real access to real private ground — legally and ethically.
Small / Helper
You approve every hunter before they set foot on your property.
Eyebrow
01 · The Platform
Button
Request landowner access
Label / Metadata
640 ACRES · ARCHERY SEP 1 – NOV 15 · WHITETAIL
03 · Logo
The supplied deer, forest, and bird emblem is the identity source of truth. The horizontal lockup pairs it with the wordmark — HUNTER in Basalt, PASS in Signal Copper — for standard brand use.
Horizontal lockup
Heritage emblem
Wordmark
Reversed lockup
Emblem on dark
Wordmark reversed
One-color · Basalt
One-color · Parchment
Greyscale
Production note
04 · Components
Buttons, badges, forms, notices, and cards — each built on the real tokens, spacing, radii, and focus behavior that future HunterPass pages will inherit.
As it appears on your license.
Enter a valid email address.
Verified with your state agency.
Access restricted
Waiver on file
Elk · Mule deer · Backcountry
Dark surface
Premium dark panels use Basalt with Parchment text and Gold or Copper accents.
Spacing
4px base scale. Sections breathe: 80–112px vertical rhythm.
Radii
sm 4 · md 6 (controls) · lg 10 (cards) · xl 14 · 2xl 20.
Containers
narrow 720 · content 1200 · wide 1360.
Motion
150 / 250 / 400ms · settle easing · reduced-motion honored.
05 · Co-branding
When HunterPass appears alongside a partner, both marks carry equal weight, divided by a hairline rule with generous clear space. Co-branding never implies endorsement without an agreement.
Landowner / Property
Outfitter
Guide
Conservation Partner
Outdoor Brand / Sponsor
Equal weight
Clear space
No implied endorsement
06 · Partner badges
Verification is the core mechanic of the platform — both sides are checked. These prototypes use the heritage-emblem language and palette. Names are provisional pending product requirements.
Verified Property
Land confirmed, boundaries mapped, owner identity checked.
Verified Landowner
Identity and ownership verified.
Verified Outfitter
License, insurance, and standing confirmed.
Verified Guide
License, hunter-ed, and background check confirmed.
Conservation Partner
Recognized stewardship or habitat partner.
Founding Partner
Early landowner, club, or outfitter at launch.
SVG and 256/512px PNG exports of finalized badges are a production step once names are confirmed — see DECISIONS.md.
08 · Voice
Trusted, not corporate. Premium, not elitist. Hunting-literate, not performative. Capable, not tactical. Conservation-aware, not preachy. Clear, not over-explained.
Private-land access
Say
Real access to real private ground — legally, ethically, without knowing a guy.
Not this
Unlock secret honey holes the locals don't want you to find.
Property privacy
Say
You approve who comes, when, and where. Exact locations stay private until access is granted.
Not this
Every property, every gate code, mapped and open.
Landowners
Say
Turn your land into managed income — covered by insurance and clear agreements.
Not this
Cash in on your dirt. Guaranteed $25k a year, hands off.
Reservations & access rules
Say
Book the stand, sign the waiver, know the boundaries before you arrive.
Not this
Instant access. No paperwork, no hassle, just hunt.
Responsible hunting & stewardship
Say
Managed harvest and healthy herds are the point — good access funds good stewardship.
Not this
Crush giants and dominate the rut on our trophy properties.
The category
Say
The trusted operating platform for private-land hunting access.
Not this
The Airbnb of hunting. Uber for the outdoors. We're disrupting hunting.
Words to avoid
09 · Brand approval
HunterPass is a Territory Holdings platform. To keep the brand consistent and the trust intact, the following require brand review.
Brand approval contact
brand@hunterpass.com
Placeholder address — replace with the approved HunterPass brand inbox before launch. Include the asset, its intended use, and the audience.
Part of Territory Holdings
Sibling to AnglerPass. Shared rigor and family resemblance, distinct hunting-led identity.
07 · Social templates
Templates that stay on-brand and keep land private.
Every template leads with working land and hunting behavior, not trophy poses. Exact coordinates, gate codes, and access directions never appear in public creative.
HUNTERPASS
Region only · no exact location
HUNTERPASS
Region only · no exact location
HUNTERPASS
Region only · no exact location
HUNTERPASS
Region only · no exact location
HUNTERPASS
Region only · no exact location
HUNTERPASS
Region only · no exact location
Privacy rule